Home Services Marketing Is Moving Beyond Search
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Home services marketing has traditionally been built around capturing consumers when a local need turns into a search. Scorpion brought together OpenAI, TikTok, ServiceTitan and others to reflect on how that acquisition model is expanding as AI discovery, short-form video and operational data reshape the path from awareness to booked job.
For home services brands, search has long occupied a privileged position in the customer journey. A homeowner needs an HVAC repair, plumber or pest-control
For home services brands, search has long occupied a privileged position in the customer journey. A homeowner needs an HVAC repair, plumber or pest-control
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