Rethink your impact signals
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A few months into building a team, NC Local was doing what many newsrooms do: sharing early wins through forwarded emails and Slack messages, dropping testimonials into a shared doc and using a spreadsheet to track republication of its work.
They recognized the various formats and places for documenting impact weren’t giving them a full picture, and they also wanted to understand the deeper impacts of their work beyond traditional metrics, writes Catherine Komp, NC Local’s engagement director.
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They recognized the various formats and places for documenting impact weren’t giving them a full picture, and they also wanted to understand the deeper impacts of their work beyond traditional metrics, writes Catherine Komp, NC Local’s engagement director.
A
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