Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
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Eyebrows were raised when Stagwell announced last November it struck a deal with defense and surveillance firm Palantir to build an AI-powered data and audience platform. But Stagwell CEO Mark Penn knew Palantir’s CEO Alex Karp and believed the power of Palantir would help the challenger holdco to build something different and better than its older but bigger competitors.
So Penn hired John Kahan, who chaired the board of directors of Stagwell until last year, and has a 40-year work his
So Penn hired John Kahan, who chaired the board of directors of Stagwell until last year, and has a 40-year work his
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