UpperClass bets on peer trust to reshape international student recruitment
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When Dutch entrepreneur Mark Balneger first arrived in Korea as an exchange student in 2011, he didn't plan on building a career here — much less raising a family. But Korea kept drawing him back. After returning for summer school in 2013 and a working holiday in 2015, Balneger launched his own business in Seoul in 2016 through the Seoul Global Startup Center. He later worked in the Korean entertainment industry before leaving the country to complete his degree and care for his father, who had c
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