Traditional Korean wrapping cloth 'bojagi' wins over younger generations
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A noticeable change has emerged among the gift sets flooding the market around Chuseok holidays: a sharp increase in traditional "bojagi" wrapping. From trendy coffee brands and fruit-filled rice cakes popular among the MZ Generation — a term encompassing Millennials and Generation Z — to renowned dessert shops, a growing range of fashionable products is being wrapped in bojagi, a traditional Korean wrapping cloth. Gone is the dated look of the gold-colored satin cloth that once accompanied holi
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