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21h ago
Finally, A Prada Store for Pradamaxxers
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Being a fashion brand isn't enough these days. It hasn’t been for a minute, actually. Why settle for clothes when you can sink a knitting needle into culture through art exhibition sponsorships, literary clubs or, hell, even a smoothie bar? That same logic applies to retail, too. A flat e-comm site, viewed through the cold glow of a screen, isn’t chic. And so digital fatigue has given way to a yearning for IRL experiences. We’re in the “go big or go home” era of modern shopping… and boy, ha
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