🏛️ Architecture & Design 1d ago · JC Torres

Samsung’s 85-Inch Screen Made Convention Visitors Think It Was Real

Yanko Design
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Samsung’s 85-Inch Screen Made Convention Visitors Think It Was Real
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A convention booth usually announces itself with a flat screen bolted to a wall, competing for attention against a hundred identical setups doing the same thing. Samsung’s Spatial Signage skips that entirely, using glasses-free 3D technology to make a single 85-inch panel look less like a display and more like a window into somewhere else. At Tokyo Game Show 2026, that window happened to open straight into the world of an upcoming fantasy RPG.
The trick behind it is Samsung’s patente

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