Gap partners with boy band Just Your Type in multiyear partnership
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By ANNE D’INNOCENZIO, AP Retail Writer
NEW YORK (AP) — The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business.
The San Francisco company announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing collection and a national mall tour in which the band will perform live.
It’s the first music collaboration under Gap’s so-called Fashiontai
NEW YORK (AP) — The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business.
The San Francisco company announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing collection and a national mall tour in which the band will perform live.
It’s the first music collaboration under Gap’s so-called Fashiontai
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