Proteinmaxxing is reshaping dining — and pushing small restaurants to the brink
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By Nava Rawls, Los Angeles Times
LOS ANGELES — It’s lunchtime at Fountain Grains & Greens in East Hollywood, a counter-service restaurant where customers increasingly prefer their rice and vegetable bowls piled high with hunks of chicken or steak.
More and more, diners are leaning into “proteinmaxxing,” the viral health trend that promotes increased protein intake with the goal of boosting metabolism, decreasing appetite and increasing muscle mass.
As orders flood into the restaurant via onl
LOS ANGELES — It’s lunchtime at Fountain Grains & Greens in East Hollywood, a counter-service restaurant where customers increasingly prefer their rice and vegetable bowls piled high with hunks of chicken or steak.
More and more, diners are leaning into “proteinmaxxing,” the viral health trend that promotes increased protein intake with the goal of boosting metabolism, decreasing appetite and increasing muscle mass.
As orders flood into the restaurant via onl
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