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‘Response isn’t going to magically change’: Lufthansa's blunt reply to customer goes viral

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‘Response isn’t going to magically change’: Lufthansa's blunt reply to customer goes viral
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A Lufthansa customer's complaint about an unresolved payment turned into a viral social-media exchange, attracting 14.7 million in 15 hours. The episode highlights the reputational risks companies face when customer service moves into public digital spaces.

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