🚗 Automotive Sep 22, 2026 · Fred Lambert

Rivian R3 will be ‘materially’ cheaper than R2, and R4 goes even lower

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Rivian R3 will be ‘materially’ cheaper than R2, and R4 goes even lower
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Rivian CEO RJ Scaringe says the upcoming R3 crossover will come in “materially lower” than the R2 on price, and that a follow-up model, the R4, will push prices down further still.



He didn’t give a number. But it’s the clearest sign yet that Rivian plans to keep walking its lineup down toward the heart of the market after the R2 launch.



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