Gupshup’s AI Rebuild: Can It Stay Ahead Of The Platforms It Runs On?
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For a company that started out sending SMSes, Gupshup has spent nearly two decades learning one thing: how businesses talk to their customers.
That experience is now becoming the foundation for its next bet: conversational AI.
Gupshup is no longer positioning itself simply as a messaging infrastructure company. Its product stack is expanding from SMS and WhatsApp to voice AI, AI agents, campaign orchestration and tools that allow enterprises to connect multiple AI models with customer-engagement
That experience is now becoming the foundation for its next bet: conversational AI.
Gupshup is no longer positioning itself simply as a messaging infrastructure company. Its product stack is expanding from SMS and WhatsApp to voice AI, AI agents, campaign orchestration and tools that allow enterprises to connect multiple AI models with customer-engagement
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