Can Fragrance Really Make You More Confident? Here's What Experts Say
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Perfume ads are almost endearing with their predictability: Gorgeous model and/or celebrity wears incredible clothing and stares pensively at the camera while intoning intentionally vague declarations in a breathy voice, before a dramatic shot of the bottle appears on screen. They present you with a version of yourself you want to be: admired, unobtainable, chic, confident.But what if a scent could do more than cultivate a fictional persona? What if it could physiologically change how you feel a
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