What Gen Z Wants from Brands
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Featuring Ziad Ahmed, VP, Head of Next Gen, United Talent Agency and Joon Silverstein, Chief Marketing Officer, CoachModerated by Elizabeth Segran, Senior Writer, Fast Company
For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing. The companies breaking through today are taking a different approach: inviting Gen Z into the creative process from the very beginning. Join Joon Silverstein, chief marketing officer at Coach, and Ziad Ahmed, head of
For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing. The companies breaking through today are taking a different approach: inviting Gen Z into the creative process from the very beginning. Join Joon Silverstein, chief marketing officer at Coach, and Ziad Ahmed, head of
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