💼 Business 9h ago · vsingh

How to Bring AI into the Business Without Losing the Brand

Fast Company
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How to Bring AI into the Business Without Losing the Brand
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Featuring Danielle Schmelkin, Chief Information Officer, J.Crew Group and Libby Wadle, CEO, J.Crew GroupModerated by Elizabeth Segran, Senior Writer, Fast Company.



AI adoption isn’t just a technology challenge—it’s a culture challenge. For creative, customer-focused companies, the question isn’t simply where AI can make the business faster or more efficient, but how to put it to work without flattening the judgment, taste, and human connection that make a brand matter. J.Crew Group CEO Libby

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