AI Is Changing the Ad Fraud Fight
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Ad fraud isn’t new to anyone running acquisition budgets across dozens or hundreds of locations. Multi-location marketers and agencies have dealt with click farms, bot traffic, and inflated app installs for years. What’s changing is the machinery behind the fraud. AI-driven ad fraud can now manufacture outcomes that mimic campaign success at a scale and level of sophistication that once would have taken a manually operated fraud operation years to build.Branch recently surveyed 455 marketing and
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