Ace Hardware Makes Retail Media More Local
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Ace Hardware is expanding its retail media network around weather, store proximity, customer intent, and local inventory. Ace’s approach is showing how physical context can give retailers an advantage that audience targeting alone cannot.
Retail media networks have generally been built around first-party customer data and proximity to a transaction. Ace Hardware is adding the conditions surrounding each purchase.
Through its RedVest Media network, Ace is introducing weather-triggered
Retail media networks have generally been built around first-party customer data and proximity to a transaction. Ace Hardware is adding the conditions surrounding each purchase.
Through its RedVest Media network, Ace is introducing weather-triggered
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