Two decades ago, Freitag’s tottering container tower became an unexpected design icon
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Twenty years ago, Freitag, the Swiss bag makers with a penchant for second-life materials, opened its first flagship store in Zurich. At the time, the idea of using a stack of decommissioned shipping containers was rather novel, and not yet a ready identifier of commerce-driven pre- or post-development pop-up ‘happening’. Freitag Flagship Store (Image credit: Roland Tännler )Working alongside architects Spillman Eschle, the company took a site in the former industrial district alongside Zurich’s
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