Cult skincare brand Biologique Recherche lands in New York City
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Ask many a skincare obsessive what their favourite brand is and chances are the response will be Biologique Recherche. Founded in the late 1970s by the biologist Yvan Allouche and physiotherapist Josette Allouche, Biologique Recherche has achieved its cult following and commercial success almost entirely through word of mouth, rarely engaging in traditional advertising or public promotion. But the brand has yet to become a household name, at least beyond its native France. That, however, is abou
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