🚗 Automotive 6d ago · Stephen Rivers

Scout Motors’ Latest Legal Battle Isn’t Over A Car, It’s Over An $875 Watch

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Scout Motors’ Latest Legal Battle Isn’t Over A Car, It’s Over An $875 Watch
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Scout Motors is challenging Astor+Banks over its Terra Scout watch name.



Astor+Banks has stopped taking orders while the dispute plays out.



The watchmaker argues buyers won’t confuse a mechanical watch with an EV brand.






Scout Motors has plenty on its plate as it prepares to launch its first vehicles, but apparently there’s room for a trademark fight, too. Independent Chicago watchmaker Astor+Banks says the Volkswagen-backed automaker has threatened legal action over the n

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