When Falling Store Traffic Isn’t a Marketing Problem
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Lululemon plans to increase marketing as sales weaken across stores and ecommerce. Its challenge is determining which parts of the customer journey need fixing before applying the same response across an 825-location network.
Lululemon plans to increase its marketing investment as it attempts to reverse declining sales and weakening brand sentiment. But before spending more to attract customers, the company must determine why they are visiting and purchasing less often.
The athletic-appare
Lululemon plans to increase its marketing investment as it attempts to reverse declining sales and weakening brand sentiment. But before spending more to attract customers, the company must determine why they are visiting and purchasing less often.
The athletic-appare
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