JetBlue’s BlueFirst Will Be an Instant Money Maker
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JetBlue has had a fantastic premium product for more than decade, Mint. The problem is, Mint is a fully-flat bed that doesn’t work for most of the airline’s operation. JetBlue could justify it on money-makers like LAX to JFK, but it certainly couldn’t put it on Boston to Nashville. The “core” fleet is filled with coach seats that have great legroom but limited ability to generate extra revenue. That has been changing, and it now changes even more with the BlueFi
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