Southwest Is Selling Rapid Rewards Points At A Discount: Should You Buy?
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Southwest Airlines Rapid Rewards has introduced its latest promotion on purchased points, with different members being eligible for different offers. The best offer is for up to a 50% discount, which could be an opportunity to buy points for 1.5 cents each.
While there has long been value in strategically buying points, the concept of a revenue based frequent flyer program selling points has always been strange to me, especially for an airline like Southwest. Still, let’s go over the details.
While there has long been value in strategically buying points, the concept of a revenue based frequent flyer program selling points has always been strange to me, especially for an airline like Southwest. Still, let’s go over the details.
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