Nike Forgot Its Customers. Now They Are Walking Away.
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For decades, Nike was more than an athletic company. It was an American success story.
The company built one of the most recognizable brands in history by celebrating competition, determination and the relentless pursuit of excellence. “Just Do It” was not a political slogan. It was a challenge to athletes and ordinary Americans alike to work harder, dream bigger and refuse to quit.
Then Nike lost its way.
Five years ago, Nike’s stock closed at a record high of $163.63 per share. Today,
The company built one of the most recognizable brands in history by celebrating competition, determination and the relentless pursuit of excellence. “Just Do It” was not a political slogan. It was a challenge to athletes and ordinary Americans alike to work harder, dream bigger and refuse to quit.
Then Nike lost its way.
Five years ago, Nike’s stock closed at a record high of $163.63 per share. Today,
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