‘Good curation is not about filling a space with statement objects’: Pavel Klimczak on Monologue’s new showroom
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Pavel Klimczak, founder of Monologue, discusses Paraforma’s new showroom design and the thinking behind its calm, atmospheric approach to curation
Photography by AXIIS Studio
ICON: You describe the new showroom as ‘architecturally grounded’ and ‘editorially strong’. How did you translate Monologue’s curatorial philosophy into the physical space with Paraforma?
Pavel Klimczak: For us, the showroom was never just about displaying products; it was about creating a spatial exper
Photography by AXIIS Studio
ICON: You describe the new showroom as ‘architecturally grounded’ and ‘editorially strong’. How did you translate Monologue’s curatorial philosophy into the physical space with Paraforma?
Pavel Klimczak: For us, the showroom was never just about displaying products; it was about creating a spatial exper
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