💻 Technology Aug 28, 2026 · Andrea Lamperini

Why connection is reshaping the next consumer economy

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A love of travel is nothing new in 2026, but it seems that so many people have never loved to travel quite as much as they do today. Travel is now an €9.57 trillion ($11 trillion) global industry, and demand remains remarkably resilient despite pressure on household budgets.
According to Skift’s 2026 State of Travel Report, 88% of travellers still expect to travel in 2026, even as rising prices lead many to adjust their plans. Across major markets, between 67% and 89% of travellers say travel is

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