Lulu Skantze, Chair of FIPP’s new Initiative for Kids Trusted Media, on nurturing the next generation of readers
Source ↗
👁 7
💬 0
While travelling back and forth from London by Eurostar recently, Lulu Skantze decided to do some impromptu market research.
“Both ways I sat at a table with a family of three and in both situations, I saw the same behaviour,” says the co-founder and Editorial Director of Storytime Magazine, the pioneering UK children’s media brand.
“The adults sat down and straight away plugged themselves and the child into screens to watch a series. Within minutes, the child was bored and looked for some
“Both ways I sat at a table with a family of three and in both situations, I saw the same behaviour,” says the co-founder and Editorial Director of Storytime Magazine, the pioneering UK children’s media brand.
“The adults sat down and straight away plugged themselves and the child into screens to watch a series. Within minutes, the child was bored and looked for some
Comments (0)