⚽ Sports
1d ago
College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble
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College football is heading into the
2026 season with a slightly larger audience, plenty of purchasing power and a warning for advertisers who assume slapping a quarterback's face on a product will automatically move
merchandise.New CivicScience data show that 64% of U.S. adult sports fans are at
least somewhat likely to watch college football this season. That's up from 61% last year. The share who are very likely to watch held steady at 32% while those who are somewhat likely rose from
2026 season with a slightly larger audience, plenty of purchasing power and a warning for advertisers who assume slapping a quarterback's face on a product will automatically move
merchandise.New CivicScience data show that 64% of U.S. adult sports fans are at
least somewhat likely to watch college football this season. That's up from 61% last year. The share who are very likely to watch held steady at 32% while those who are somewhat likely rose from
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