Bugatti CEO says supercars are entering their “Swiss Watch Phase”
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Bugatti CEO Mate Rimac believes the supercar world is heading in an unexpected direction. As mainstream cars rapidly adapt to electrification, the very top end of the market could move closer to old-school mechanical engineering and craftsmanship. Rimac compares the trend with luxury watches. Smartwatches dominate everyday life, but wealthy buyers still spend enormous sums […]
The post Bugatti CEO says supercars are entering their “Swiss Watch Phase” appeared first on The Supercar Blog.
The post Bugatti CEO says supercars are entering their “Swiss Watch Phase” appeared first on The Supercar Blog.
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