🚗 Automotive
Aug 27, 2026
'Who signed this off?' The truth about infuriating capacitive buttons
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Capacitive buttons are a bugbear of many modern interiors – but also an innovation that simply didn't work
Who signed this off? You might well ask, as once again you accidentally trigger a capacitive button on your car’s steering wheel. It is a prime example of when the customer voice, engineering curiosity and financial targets become misaligned.
Jeff Bezos is credited with using an empty chair in Amazon board meetings to represent the customer view. A superb mindset, because all too easily d
Who signed this off? You might well ask, as once again you accidentally trigger a capacitive button on your car’s steering wheel. It is a prime example of when the customer voice, engineering curiosity and financial targets become misaligned.
Jeff Bezos is credited with using an empty chair in Amazon board meetings to represent the customer view. A superb mindset, because all too easily d
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