💼 Business 9h ago · Hunter Schwarz

Why obscure playlist names are popping up on billboards

Fast Company
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Why obscure playlist names are popping up on billboards
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A playlist is like a time capsule. It can capture a moment and feeling better than almost anything else. Spotify is uniquely aware of that power, which is why it’s dedicating dozens of billboards to the beauty of the playlist.



In a new campaign called “Playlist List,” the streaming giant worked with Uncommon Creative Studio to create a series of billboards that showcase the unique place the playlist has in culture.



Up in Los Angeles, Miami, and New York City, the billboards feature the na

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