Arc’teryx is redesigning every product it makes to be fully recyclable
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A decade ago, the best way to sell a product was to say it was sustainable. A new crop of startups promised a greener future through merino wool sneakers, dresses made from deadstock, and rain jackets without a trace of virgin plastic in them.
Today, the fashion industry feels like a graveyard to these idealistic brands. Allbirds, once valued at more than $4 billion, was forced into a fire-sale acquisition. Amour Vert filed for bankruptcy. Everlane was acquired by an ultrafast fashion brand.
Today, the fashion industry feels like a graveyard to these idealistic brands. Allbirds, once valued at more than $4 billion, was forced into a fire-sale acquisition. Amour Vert filed for bankruptcy. Everlane was acquired by an ultrafast fashion brand.
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