Elon Musk Should Reach for the Next Frontier—Not Buy the Last One
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Elon Musk has built his career by refusing to compete on yesterday’s terms.
Tesla did not set out merely to manufacture a slightly better gasoline-powered automobile. SpaceX did not attempt to become another conventional aerospace contractor. Both companies challenged the basic assumptions of established industries—and forced the world to imagine what could come next.
That is why recent speculation that SpaceX might acquire a major terrestrial telecommunications company is so uninspiring.
Tesla did not set out merely to manufacture a slightly better gasoline-powered automobile. SpaceX did not attempt to become another conventional aerospace contractor. Both companies challenged the basic assumptions of established industries—and forced the world to imagine what could come next.
That is why recent speculation that SpaceX might acquire a major terrestrial telecommunications company is so uninspiring.
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