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The Perfect Watch Is One You Never Have to Take Off (EXCLUSIVE)
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Much like the best clothes are ones you don't have to think about, the best watch is one you never have to take off. Noah's ongoing Timex partnership has proven potent precisely because it plumbs the most logical depths of what an "affordable" timepiece can be.That is, a $300 watch can be every bit as gorgeous as one that costs 10 times as much. However, Noah's latest truism takes a different tact: your six-figure grails will never be as ruggedly reliable as a Timex.Noah
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