🚗 Automotive
1d ago
'Catalyst', '16V', '800V'? Bring obscure boot badges back for the EV age
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Cars once shouted about their tech spec – in such a fast-moving era, we should return to gratuitous badging
I spotted a badge on the back of a new car the other day that took me right back to the good old days, when car manufacturers assumed that owners cared enough about the technology in their products that they would actually advertise it a bit. Two badges, actually, both wonderfully incomprehensible.
The Denza Bao 5, newly arrived in Britain, is a tough-looking, Chinese-made, plug-in hybrid
I spotted a badge on the back of a new car the other day that took me right back to the good old days, when car manufacturers assumed that owners cared enough about the technology in their products that they would actually advertise it a bit. Two badges, actually, both wonderfully incomprehensible.
The Denza Bao 5, newly arrived in Britain, is a tough-looking, Chinese-made, plug-in hybrid
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