📰 Media & Journalism Aug 17, 2026 · Joanna Cummings

“This is the new world”: Why publisher-creator relationships matter more than ever

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“This is the new world”: Why publisher-creator relationships matter more than ever
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Christian Toksvig on creator media, legacy brands and how publishers can use their strengths to build new kinds of partnerships.



After years in the magazine industry, Christian Toksvig, Co-Founder & CEO, Cocoa Media, moved into digital media, then television and streaming, helping launch and manage services including HBO Max in Europe. More recently, his work has focused on how established media brands can work with creators.



“The individual connection between creator and fan base, or

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