Searching for answers: How Allure is successfully negotiating the new discovery landscape
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The rapidly changing discovery landscape has forced media brands to find better ways to reach and retain readers. For one American women’s fashion beauty magazine, the solution was written in the stars.
Condé Nast’s Allure, a leading beauty brands since the early 1990s, discovered it was particularly exposed to AI Overviews, the Google Search feature that puts a summary at the top of the page. The reason? Its zodiac coverage.
A 2025 study conducted by Future Media and Authoritas foun
Condé Nast’s Allure, a leading beauty brands since the early 1990s, discovered it was particularly exposed to AI Overviews, the Google Search feature that puts a summary at the top of the page. The reason? Its zodiac coverage.
A 2025 study conducted by Future Media and Authoritas foun
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