📰 Media & Journalism 4d ago · AdExchanger

RMN-Mania; Mom! Netflix And YouTube Are Fighting Again

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Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are still simply too many platforms for marketers to manage. And marketers will be […]
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