Vitality is not a strategy
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The Last Word: Vitality can tell you if an organisation has life enough to grow, but only reinvention can explain how that life is renewed.
A company can look healthy while becoming less relevant. Revenue is coming in, margins are holding and the strategy still makes sense. Yet Boston Consulting Group’s July 2026 report, The Vitality Edge: How Large-Cap CEOs Keep Reinventing Growth, asks a more useful question: whether the conditions for tomorrow’s growth exist before yesterday’s financial m
A company can look healthy while becoming less relevant. Revenue is coming in, margins are holding and the strategy still makes sense. Yet Boston Consulting Group’s July 2026 report, The Vitality Edge: How Large-Cap CEOs Keep Reinventing Growth, asks a more useful question: whether the conditions for tomorrow’s growth exist before yesterday’s financial m
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