Creators are moving into brands’ AI search playbooks
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There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers.
Brand visibility used to be what a brand said about itself via traditional SEO and paid media. In the age of AI search, LLMs are crawling social media platforms, blogs, news media and sites outside of a brand’s purview to answer search queries. It’s banking on creator
Brand visibility used to be what a brand said about itself via traditional SEO and paid media. In the age of AI search, LLMs are crawling social media platforms, blogs, news media and sites outside of a brand’s purview to answer search queries. It’s banking on creator
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