Isaac Heeney dumped as face of own company amid Sydney Swans commercial fallout
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Heeney’s name and image removed from 5th Quarter Camp promotionsBook stores stop sale of children’s series Little Isaac Footy FeverA commercial recalibration around the Sydney Swans and their five stood-down players has begun, after Isaac Heeney was barred from appearing with once proud brands and bookshops spent Thursday morning removing the star’s books from shelves.The decision by the Swans to end the season of the five players for breaching club standards by returning late to the team hotel
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