Colgate Turns To Bombay Shaving Company To Fix Palmolive’s D2C Play
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Colgate-Palmolive India has partnered with D2C startup Bombay Shaving Company to drive the D2C and ecommerce business of its personal care brand Palmolive, as the FMCG major looks to revive the underperforming brand.
Under the partnership, Bombay Shaving Company will manage Palmolive’s consumer-facing advertising and customer relationships across D2C and ecommerce channels.
Colgate-Palmolive will continue to oversee Palmolive’s modern and general trade business, traditional advertising, product
Under the partnership, Bombay Shaving Company will manage Palmolive’s consumer-facing advertising and customer relationships across D2C and ecommerce channels.
Colgate-Palmolive will continue to oversee Palmolive’s modern and general trade business, traditional advertising, product
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