STAT+: Doritos as farm-to-table snacks? Big Food, under duress, gets creative
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Ah, Doritos: a classic farm-to-table food right up there with heirloom tomatoes, organic roasted chicken, and artisanal cheese boards sourced from local cows greeted each morning by name.
At least that’s what new marketing for the tangy chips seems to imply, with slogans like “PepsiCo partners with farmers to bring Doritos from the field to you” and images of corn seedlings and a farmer, clad in a PepsiCo hat, astride a rusted tractor.
Yet Doritos are famously ultra-pr
At least that’s what new marketing for the tangy chips seems to imply, with slogans like “PepsiCo partners with farmers to bring Doritos from the field to you” and images of corn seedlings and a farmer, clad in a PepsiCo hat, astride a rusted tractor.
Yet Doritos are famously ultra-pr
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