Reddit Is Turning Text Posts Into Audio And Video: Here’s Why The TikTok-Like Experiment Matters
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Reddit is testing a new way to consume its biggest asset: conversations.
From August 17, 2026, selected Reddit posts can be experienced not just as text but as audio or video, giving users a “Read” or “Play” choice.
The experiment comes as Reddit reaches 130.3 million daily active uniques and $805 million in quarterly revenue. It also arrives at a moment when the company is trying to make Reddit a destination users visit directly, rather than relying as heavily on search traffic to bring
From August 17, 2026, selected Reddit posts can be experienced not just as text but as audio or video, giving users a “Read” or “Play” choice.
The experiment comes as Reddit reaches 130.3 million daily active uniques and $805 million in quarterly revenue. It also arrives at a moment when the company is trying to make Reddit a destination users visit directly, rather than relying as heavily on search traffic to bring
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