Beyond the Funnel: A Better Model for Higher Ed Student Engagement
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Connected systems help institutions personalize engagement, respond in real time, and support the entire student journey.
GUEST COLUMN | by Jess Lanning
The traditional enrollment funnel—awareness, inquiry, application, decision—has guided higher ed institutions for decades. And the framework itself isn’t the problem. It’s that the systems built to execute it haven’t kept up.
Today’s students move across channels, devices, and timelines that rarely follow a straight line. Yet most institutions
GUEST COLUMN | by Jess Lanning
The traditional enrollment funnel—awareness, inquiry, application, decision—has guided higher ed institutions for decades. And the framework itself isn’t the problem. It’s that the systems built to execute it haven’t kept up.
Today’s students move across channels, devices, and timelines that rarely follow a straight line. Yet most institutions
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