McDonald’s Has Hundreds of Pages of Intel on Its Repeat Customers, and You Can Get a Copy of Yours
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For most people, the mental calculation to grab a meal from McDonald’s is pretty simple: it’s relatively cheap, fast, and goes down easy, even if it doesn’t always feel so good afterward. For McDonald’s, however, the question of how to keep a customer coming back is far more complicated — apparently requiring an expansive web of corporate surveillance.
That’s the stunning revelation from Wired reporter Reece Rogers, who recently uncovered a Supersize McDossier de
That’s the stunning revelation from Wired reporter Reece Rogers, who recently uncovered a Supersize McDossier de
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