When the fix becomes pretence
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The Last Word: The hard test for companies is finding out whether or not they’re willing to stop pretending while they still have a choice.
This week, I read a post about why start-ups fail that stopped me on two lines: ‘Long before the cash ran out, before the announcement, before the graceful post about lessons learnt, they knew the thing underneath was not there. The market rarely kills a company suddenly. It just stops pretending a little sooner than the people running it do.’
The pos
This week, I read a post about why start-ups fail that stopped me on two lines: ‘Long before the cash ran out, before the announcement, before the graceful post about lessons learnt, they knew the thing underneath was not there. The market rarely kills a company suddenly. It just stops pretending a little sooner than the people running it do.’
The pos
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