Naming a New Vehicle Is Way Harder Than You Think, and Experts Still Aren’t Sure Ford Got It Right
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“We got an email this morning,” a Ford employee told me. “It’s just like, oh my god. Why? You could have called it the Galaxie. Or the Falcon? I like Falcon.” Instead, the new $30,000 EV pickup is called the Fathom. Hopeful enthusiasts were wishing the Ranchero name would get dusted off. But Ford is banking heavily on its innovative Universal Electric Vehicle (UEV) platform, so slapping a name from the past on the company’s hope for the future wasn’t the move. The debate spins around
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