Lessons in turning newsletters into subscription engines
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Dating back to Roman Times, the humble newsletter has not only endured but has grown in relevance and importance. Bypassing unpredictable algorithms and social media toxicity, newsletters establish a direct, owned connection with audiences, who see them as a highly trusted source of information. And big publishers have taken note.
At last count, The Guardian has more than 50 newsletters, The Economist has 24, and the Financial Times more than 40. For Bloomberg – who has accelerated its
At last count, The Guardian has more than 50 newsletters, The Economist has 24, and the Financial Times more than 40. For Bloomberg – who has accelerated its
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