Madkids Empire Is Turning Intimidating Synth Gear Into Pure Play
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Most musical instruments communicate one thing very clearly before you even touch them: you have to earn this. The arrangement of knobs, the wall of technical labeling, the thick manual sitting smugly beside the unit. It is an initiation ritual disguised as product design, and for most people, it works exactly as intended. They back away.
Madkids Empire, a studio founded by a designer named Xam, has built something that works in the opposite direction. Their collection of analog synthesizers is
Madkids Empire, a studio founded by a designer named Xam, has built something that works in the opposite direction. Their collection of analog synthesizers is
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